On the farm, micromanagement is a good thing


The presentation made by two John Deere experts at the recent 2020 Farms.com Virtual Precision Agriculture Conference & Ag Technology Showcase highlighted John Deere’s precision ag strategy, diving into what is expected in the future and what this means for farmers. John Deere has been a key player in the precision agriculture landscape since 1996.

According to Doug Dickman, Project Manager – Precision Ag Technology at John Deere their precision ag vision is that customers will be the world’s most sustainable and profitable farmers, meaning that customers with their equipment and precision ag technology will experience higher yields, lower cost and lower risk.

John Deere’s Smarter Equipment and Better Decisions precision ag strategy is comprised of three main areas:

  • Plant level management: the focus is helping farmers become better micromanagers through the use of sensors, machine learning, robotics and automation. Being able to monitor and control millions of seeds that are planted on the farm will increase productivity and precision of the farm;
  • simplified farm management: it refers to a farmer’s ability to access the right information, at the right time, and from anywhere, especially in the cab of a tractor;
  • enabling data-driven decisions by harnessing the power of data and analytics: by this way, farmers can learn from the data that comes from their farms.

In today’s digital age of farming, John Deere’s strategy is focusing on connecting equipment with decision makers and partners, across the entire production system and data is fueling smarter equipment across the entire production system from soil prep to harvest.

At Deere, they’re trying to make smart farming as easy as possible by including a solid foundation with all new large ag machines that are purchased from their dealers.

For further information visit: https://www.farms.com/ag-industry-news/on-the-farm-micromanagement-is-a-good-thing-728.aspx